How the internet reshaped Market Street’s Art Deco monolith
The Twitter building, once known as the Western Furniture Exchange and Merchandise Mart, got its start as a Depression-era furniture showcase
This is a story about adaptive reuse, unplanned obsolescence, and the way one building can straddle two centuries and come to embody the fickle nature of commerce in a modern American city.
The hulking, Mayan-inspired, Art Deco monolith originally known as the Western Furniture Exchange and Merchandise Mart has stood on its Market Street block between Ninth and Tenth streets for 81 years now.
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